@phil... OEMs do get heavily involved in oil R&D, its an integral component in the engine, its part of the total performance package in a modern engine.
Also remember that the big OEMs do a phenomenal amount of testing on oil. Every single development mile or hour is effectively an oil test. When a new engine is released to the public the durabilty testing will have run into 100s of 1000s of dyno hours and millions of road miles.
On one new oil specification development alone in the last 2 years I've run about 6 million vehicle kilometers. Just dedicated to testing the oil.
As long as you read your owner guide, put in the recommended vis grade and spec and get the car serviced according to the maintenance schedule you can be pretty confident that your engine will last to its design life.....
You might even prefer to use the own branded stuff because its highly likely to be the very stuff they did all the development on.....
Second guessing it can leave you totally on your own.
And although Caterham do not have the same level of budget, they have developed an oil with Comma and they have durability tested it (so I was told by Andy Noble) and they will stand by it. It was a bold attempt by CC to respond to customer demand to develop something specific, especially as they'll never make much money from it (oil development is very costly).
My only qualm with CC is that they do not give you an alternative spec to look for which is apparently a somewhat anti-competetive practice.
If everyone new what vis grade and spec was required, recognising CC recommended their own branded product, we simply would not need endless boring oil threads......