I suffer from significant hearing loss to my left ear (years gone by, too much LOUD music etc etc) which resulted in being afflicted by meniere's (and I have tinitus in my left which can be annoying at times) although as i get older the meniere's affect is lessoning. Anyhow when the 7 came along I used plugs and a variety of different things but they either kept falling out or were unsuitable, but I soldiered on however when I got my current car, it's so loud that I had to look at a permanent solution, decided that I did like the s/c gearbox and the exhaust, so bought some 3M head/ear cans and although they do the job, I can still hear but the effect is beneficial to me. OK you can look a bit daft with hat, cans and glasses but that's the way it has to be. Always look after the hearing, once gone or damaged there's little help.