Its is cheap but when you see the operation you can understand why. They have just hit the market right and their works had hundreds of wheels lined up for collection. Whilst i was there UPS turned up with another set.
I think this subject has been discussed plenty over the web but when you try a national company you will pay something like £60 a wheel, and that could be just for a blow over the face not a colour change or complete strip.
Pays your money, takes your chance.
For me its a whim just to use up some old wheels and give the car a makeover.